Privacy Policy

1. Information We Collect

BenefitLense does not collect, store, or transmit any personal information that you enter into the calculator. Salary figures, benefits details, and other compensation data you input exist only in your browser's memory and are discarded when you close or refresh the page. We have no database of user inputs and no server-side processing of your calculator data.

We do collect standard, anonymised web analytics data (such as page views, session duration, and general geographic region) through Google Analytics 4. This data is used solely to understand how visitors use the site so we can improve it. It is not linked to any personally identifiable information.

2. Cookies and Tracking Technologies

We use the following types of cookies and similar technologies:

3. Google AdSense and Advertising

BenefitLense is a participant in the Google AdSense program. Google AdSense uses cookies to serve ads based on your prior visits to this website and other websites. Google's use of advertising cookies enables it and its partners to serve ads to you based on your visit to our site and/or other sites on the internet.

You may opt out of personalised advertising by visiting Google's Ads Settings. Alternatively, you can opt out of a third-party vendor's use of cookies for personalised advertising by visiting www.aboutads.info.

We implement Google Consent Mode v2. When you decline cookies, ad storage and ad personalisation signals are set to "denied" and Google will not use your data for personalised advertising. Non-personalised ads may still be shown based on page content rather than personal data.

4. How the Calculator Works

BenefitLense is a static website. All compensation calculations are performed using JavaScript that runs entirely within your web browser. When you enter salary and benefits data, that data is processed locally on your device and is never transmitted to any server, database, or third party. Closing the browser tab or refreshing the page clears all entered data permanently.

5. Your Rights (GDPR / CCPA)

Because we do not collect or store personal data from calculator inputs, most data subject rights (access, rectification, erasure, portability) are satisfied by the architecture of the site itself — there is no personal data to retrieve, correct, or delete.

For data processed by Google (Analytics and AdSense), you can exercise your rights directly with Google via their Data & Privacy dashboard.

California residents: Under the CCPA, you have the right to opt out of the "sale" of personal information. We do not sell personal information. You may opt out of personalised advertising (which some interpretations consider a form of data sharing) by declining cookies in the banner or via Google's Ads Settings linked above.

6. Children's Privacy

BenefitLense is not directed at children under 13 years of age. We do not knowingly collect any information from children. If you believe a child has provided information through our site, please contact us and we will take appropriate action.

7. Changes to This Policy

We may update this privacy policy from time to time to reflect changes in our practices or applicable law. Any changes will be reflected on this page with an updated date at the top. We encourage you to review this policy periodically. Continued use of the site after changes constitutes acceptance of the updated policy.

8. Contact

If you have questions about this privacy policy or wish to exercise any data rights, please contact us through the information provided on our About page. We aim to respond to all privacy enquiries within 30 days.